Privacy Policy

Last Updated: June 27, 2023

Welcome to (“Web site”). TPS Group Holdings, LLC (“we,” “us,” or “our”) is committed to protecting your privacy and securing your personal information, while providing a best-in-class online and in-store shopping experience. With respect to your privacy, we believe it is important for you to understand what information is collected on this web site and in stores, how this information is secured and used to improve your online and in-store shopping experience. By submitting information through this Web site or in stores, you are agreeing to the terms of this Privacy Policy and consent to the collection, use and disclosure of your information in accordance with the Privacy Policy.

Below are some links to help you navigate The Paper Store’s Privacy Policy












The Paper Store collects the following types of information:

  • Name
  • Mailing address
  • Email address
  • Phone (or mobile) number
  • Date of birth or age
  • Driver’s license number or state ID
  • Credit card / debit card number or other information used to conduct a transaction
  • Purchase/return/exchange information
  • Account / loyalty numbers
  • Wish list or list information
  • Internet protocol address
  • Browsing history
  • Search history
  • Customer service interactions / requests
  • Survey data
  • Interactions with the web site or digital advertising
  • Cookies, beacons, pixel tags, mobile ad identifiers or similar technology


You provide the information

We collect information that you share with us when:

  • Visit our site
  • Place an order on the web site
  • Purchase a product in a store
  • Create an online account
  • Join an SMS, email or direct mail subscription list
  • Create a wish list
  • Enter a sweepstakes or contest
  • Enroll in The Paper Store / Hallmark Gold Crown Rewards Loyalty Program
  • Take a survey
  • Contact customer service / Submit or fill out the “CONTACT US” form
  • Provide a review

Automated collection

We may connect information collected automatically (from your web interactions) using cookies, tags, scripts or other technologies with information that we already have about you to provide an improved personalized experience and to execute real-time messaging. Additionally, we may use automated information collection for reporting and analytics that tell us how you are shopping online and in stores and to improve the targeting and performance of our marketing in response to your interactions.

We may also collect additional information about your interactions with the site without identifying you as an individual (“Anonymous Information”) by using cookies, tags, scripts or other technologies. For example, we may receive information that your browser sends to websites that you visit, such as your IP address, browser and operating system type, and information about the device you are using (whether it is a mobile device or a desktop computer). We may use Anonymous Information at our discretion. For clarity, Anonymous Information means information that is not associated with or linked to your personal information.

Third-party automated collection

We and our service providers use cookies, tags, scripts or other technologies to anonymously collect and store certain types of information (e.g. browser type, time and date, advertising information, session, click and conversion information, hardware/software information, cookie and session ID) whenever you interact with us or our third-party services providers.

We may collect your email address via cookies and pixels on our site through the use of trusted third-party partners. These partners may combine your email information with other information they have access to such as mailing address so that we may serve relevant marketing offers to you via direct mail. If you do not want us to collect information about you, please contact Customer Service at 844-480-7100 to opt-out.

For example, we allow third-party companies such as Google to place tags on our web site once approved through our tagging process. The tags may collect information from your interactions. Third-party service providers use the information collected to improve your experience, to automate communications, to improve site search and, where applicable, to notify you of products and services that are of interest to you. Our Privacy Policy does extend to third-party companies.

Social Media

Our site links to various social media companies such as Facebook, TikTok, Instagram, and YouTube. These sites may collect information about you using cookies, tags, scripts or other technologies when you interact with them. The Paper Store cannot control or monitor the data collection or data use practices of social media companies. As such, your interactions with social media on our website will be governed by their respective privacy policies.

Mobile Location Information

If you interact with our website using a mobile device and enable location services in your privacy settings, we or our third-party services providers may use this information to serve digital advertising content specific to your geo-location and interests. We reserve the right to use your phone’s blue tooth signal to promote real-time deals, recommend nearby locations or other helpful marketing services. We occasionally work with third-party services bureaus, who, through mobile applications, use geo-location information to perform analytics and to serve geo-targeted digital advertising.


We use cookies, tags, scripts or other technologies to improve the performance of our website and create personalized online experiences. Some examples of what this allows us to do are:

  • Remember the items placed in your shopping bag
  • Recognize when you return to our website to manage your preferences and create content specific to your interests
  • Identify how you reached our website and the products you are searching to improve marketing
  • Determine if you opened an email to reduce unwanted sends and improve personalization
  • Speed up check-out by remembering your account information (if applicable)

Please refer to your device browser settings to enable, disable, or turn on notifications when cookies are being used. Be aware that if you disable cookies or turn them off, some of the features of the website may not function properly. However, you will still be able to place orders. Please also look for the website notification that appears when visiting the site for the first time in regards to opting in or out of cookie tracking.


Sharing of information

We work with companies and strategic partners who perform services that require the sharing of your information. These companies and service providers are obligated to ensure your information and privacy are protected. Examples of these services include:

  • Data hygiene (name, address, email verification)
  • Marketing database management / email campaign management / SMS campaign management
  • Direct mail distribution
  • Surveys, marketing research, data analytics
  • Advertising and promotions
  • Fraud detection / risk management
  • The Paper Store uses Adyen to process online payments. You can find Adyen’s privacy policy here.
  • Google Analytics — The Paper Store partners with Google Analytics to provide website and marketing insights. Google Analytics’ terms are available here.
  • Crazy Egg - The Paper Store partners with Crazy Egg to provide website and marketing insights through anonymous customer data. Crazy Eggs' privacy policy is available here. You may opt-out of anonymous tracking here.
  • The Paper Store shares your information with other companies (through cooperative database partners) whose products and services might be of interest to you. You can opt-out by submitting a request using our contact us form or by calling (844) 480-7100 and speaking with our Customer Service Dept.
  • Hallmark Crown Rewards Loyalty Program – The Hallmark Gold Crown Rewards Loyalty Program is administered by Hallmark and provided to The Paper Store as a service. When you sign up for the Hallmark Gold Crown Rewards Loyalty Program, your information will be shared with Hallmark and you may receive marketing communications directly from Hallmark. Please refer to Hallmark's privacy policy here for more detail.
  • Other – The Paper Store may disclose your personal information to third parties only (i) as required by law or regulation or as we believe in good faith that disclosure of such personal information is reasonably necessary to: (1) satisfy any applicable law or regulation, (2) to respond to claims and/or to comply with a judicial proceeding, court order or legal process served on us, (3) to protect and defend our rights or property and/or the rights or property of third parties, as permitted by law, (4) to detect, prevent or otherwise address fraud, security or technical issues; or (5) to enforce our Terms of Use; and/or (ii) with our service providers solely for the purpose of providing certain services to maintain and operate the Site or to help us deliver products and services to you.

How is your information used?

We may use the information we collect from you in the following ways:

  • To improve the online in store customer experience by delivering relevant products and services
  • To deliver timely and targeted coupons, catalogs, email, text and online messages, in-store communications, digital and social advertising
  • To respond to customer service requests or inquiries
  • To administer contests, promotions, surveys
  • To ask for ratings and reviews of services or products
  • To manage purchases, orders, payments, returns/exchanges, customer service notifications, wish lists, customer preferences and subscriptions
  • To conduct tests, research and analysis
  • To manage teacher, military and senior affinity discount programs


If you do not wish to receive emails, SMS/text messages or direct mail you can opt-out by submitting a request using our contact us form or by calling (844) 480-7100 and speaking with our Customer Service Dept.


  • If you do not wish to receive promotional e-mails from us, you can unsubscribe by clicking on the link at the bottom of all promotional emails. Opt-outs do not apply to administrative emails such as: order confirmations, shipping notifications, etc.

Text Messaging

  • We may send text messages you have consented to receive. You can cancel text messages at any time by texting "STOP". After you send "STOP", we may send you an additional text message to confirm that you have been unsubscribed. You will no longer receive text messages from that short code, but you may receive text messages if you are subscribed to other text lists. If at any time you have questions about the text messages, text "HELP". After you send "HELP" we will respond with instructions on how to use our service as well as how to unsubscribe. Message and data rates may apply.
  • We collect various information on our behalf from and about you, including information you directly provide when you use the Text Messaging (SMS) Service. For example, we collect the phone number and/or email address you provided when signing up for the Text Messaging Service. When you send messages to The Paper Store via the Text Messaging Service, we will also collect your messaging history and any information included in those messages. We may also collect information about you using cookies or similar technologies. Cookies are pieces of information that are stored by your browser on the hard drive or memory of your device. Cookies enable personalization of your experience on the Messaging Service. For example, we use cookies to track the items in your Shopping Cart and may use that information to send you triggered text campaigns (e.g., sending you personalized text messages such as shopping cart reminders)

Geo-Location and In-Store Location

  • You may prevent your mobile device from sharing your location data by adjusting the permissions on your mobile device or within the relevant app.


Our Services are not directed to children, and we do not knowingly collect Personal Information from children under the age of 16. If you learn that a child has provided us with Personal Information, then you may contact us by submitting a request using our contact us form or by calling (844) 480-7100 and speaking with our Customer Service Dept.


We link to other websites. These sites have their own privacy and security policies. If you choose to navigate to another website through our links, we encourage you to review their policies.


The Paper Store uses reasonable administrative, physical and technical safeguards designed to secure the personal information you share with us. Regardless of the precautions taken by us or by you, no data transmitted over the Internet or any other public network can be guaranteed to be 100% secure. We cannot ensure or warrant the security of any information you transmit to us and you provide all personal information to us at your own risk.


Each time you use the Site, the current version of this Privacy Policy will apply. When you use the Site, you should check the date of this Privacy Policy and review any changes since the last version. Visitors can always refuse to accept changes to our Privacy Policy by ending their use of the Site. Unless stated otherwise, our current Privacy Policy applies to all information that we have about you. Continuation of your use of the Site shall be considered acceptance of any changes in the Privacy Policy.


If you are a resident of a state with a Privacy Rights Act, your law may permit you to request specific information from us. Please visit the page below for complete details.

State Privacy Rights

Select Your Store
Select Your Store
search by zip code or city, state
Loading ...
Loading Image
Add to a Wish List
Gift Message
Gift Message
Add a personalized message that will be printed on the packing slip.
250 Characters Remaining
Remove Gift Message